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Waffle Stories
F&B, Branding, Cafe - Menu, Art direction, Photoshoot, Illustration, Social spread design
Creating illustrations and brand assets for cafe brand that tells the story of colours and combinations. It's a light-hearted space for experimenting with different, fun flavours, filled with pops of colours. The menu extended the graphic system of the brand extending the colour palette.
Visual style
The photoshoot was directed to align with the background story of 'play' with flavours and the illustrations were created accordingly. A set of characters that represent the fun and playful nature of the cafe through an alternate imaginary world of waffles was developed.
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