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CHANDRIKA AYURVEDIC SOAP
FMCG, Ad Campaign, Activation
'PHIR BHI CLEAR HAIN'
Advertising campaign for an Ayurvedic organic soap, promising to keep skin clear in the midst of pollutants and harsh sun. Activation ideas to encourage the consumer to learn the way the soap was crafted, free of chemicals and hand made with care. Activation through massage discounts offered on the organic hair oil through collaborating with on-demand service apps such as Urban Clap (Urban Company).
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